PPC
Paid advertising driven by data, not guesswork
Pay-Per-Click advertising and performance measurement of marketing campaigns for acquiring visitors and customers.
Price Monitoring and PPC Automation
Status: Production The Problem The client runs an e-shop with tens of products listed on price comparison sites Heureka.cz and Zbozi.cz, each with its own PPC ad. Competitor prices changed daily, sometimes several times a day. Manually checking prices, updating the price list, and refreshing ad copy took several hours each week and often lagged behind the market. The goal was to speed up pricing decisions, reduce manual work, and keep ads current.